I build the systems a business sells through.
I learned them by selling from every seat.

ExperienceMost recent first

1. NowCo-founder

   Co-founder - Sales Operations and Audit Lead

   Funnel Futurist · co-founded with John Coburn · go-to-market engineering for coaching and consulting businesses

   Revenue operations

   • I run sales operations inside client businesses, not from outside them: recovery frameworks, setter and closer training, and pre-call and follow-up systems.
   • I built setter and closer tracking systems with individual dashboards, team analytics and lead-to-close tracking, so a founder can see which setters perform and which closers need support.

   Sales team leadership

   • I hire, ramp and lead client setter teams: the hiring, the training, the scripts and the daily numbers.

   Offer and go-to-market

   • I design client offer models and pricing paths, and hand them over as a walkthrough video plus a mapped diagram.
   • I lead our audits of client funnels and sales processes, and tie every finding to a measured signal.

   Operating systems and AI

   • I'm the lead maintainer of the company's AI operating system: the skill library, SOPs and delivery standards our team and AI agents run on.
   • I'm building our operator certification program, and I build client training vaults.

   How I ramp a setter

   1. Hire for ownershipA capable person who cares can fix a mediocre process. The reverse rarely works.
   2. Ramp on recorded callsListen to the best rep, then to yourself. Find the biggest gap.
   3. Script from the lead's sideOpen with what the lead actually saw and asked for.
   4. Daily numbers by setterContacts, sets and shows, visible to the setter and the founder.
   5. One fix a weekThe review picks the single gap that matters most and works on that.
   6. Take the busywork offAnything manual that keeps a setter off the phone gets automated or removed.

2. 24 monthsLeading

   Sales Team Lead - Sales Systems

   A sales operation built from scratch

   $2M+ collected by the team · ~$83K a month on average · $170K+ peak month Team revenue

   • I helped build the sales operation from scratch, then hired, trained and developed the team.
   • I installed the supporting sales systems. My question changed from "Can I sell?" to "Can I build a place where other people sell consistently?"
3. 5 monthsClosing

   Closer - E-commerce Offers

   ~$15K done-for-you e-commerce program and a ~$4.8K coaching alternative

   $443K cash collected · cold Meta traffic · no setter

   • I closed cold bookings directly on an offer that was ~70 days old with almost no offer-specific proof.
   • I presented a "pay as you profit" financing structure, built custom pre-call assets, heat-mapped the pipeline, and worked abandoned leads.
   • I was on the sales team during the period in which the company grew from roughly $200K a month to as high as ~$800K a month.
4. Overlapped the e-commerce roleClosing

   Closer - Fitness Offer

   ~$4K cold-traffic fitness program

   • I moved into a new market and was near the top of the team almost immediately, selling at the level of behavior, belief and identity, where there was no large return-on-investment argument to lean on.
5. 8 monthsSetting

   Appointment Setter - Two B2B Accounts

   Services for insurance agents (~$2.8K), then client acquisition for coaches and consultants (~$6.8K)

   $152K cash collected · 83% → 92% set-to-show · 23% → 35% set-to-close

   The second account had more brand goodwill and proof, and it was winding down, which created real urgency. Its market also doubted the underlying strategy, so leads still needed heavy objection handling.

6. 14 monthsField sales

   Door-to-Door Sales - Home Services

   Window and gutter cleaning and pest control, California and Arizona

   ~$212K cash collected · $300-$800 per sale

   • I built small fulfillment crews with college friends: I sold the next week full, and they did the work while I kept selling.